Focusing on research gets out the real needs for personal care products: Rohit Chawla, CEO, Innovist

The consumers in the personal care market are getting very evolved in understanding what they need by reading a lot about it, and that's what they are demanding more of. As a result, these companies have started to innovate a lot more and are actually giving up more interesting and innovative products that were not available in India earlier.

from Latest Health News | Latest Health & Healthcare Industry Information and Updates: ET HealthWorld : ETHealthworld.com https://ift.tt/HKUpWZF
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