Natural toothpastes no more in vogue: Colgate India CEO

The maker of the eponymous toothpaste controls about half the oral care market. It lost share to the Baba Ramdev-led Patanjali in the oral care segment as consumers shifted to natural products. While Colgate has been selling herbal variants such as salt, neem and clove in the country, it also launched Vedshakti ayurvedic toothpaste to regain the lost market share.

from Latest Health News | Latest Health & Healthcare Industry Information and Updates: ET HealthWorld : ETHealthworld.com https://ift.tt/I1wW7Ru
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